BASF hair spray holds firm and is kinder on the environment


Company name: BASF.

Location: Global

Products: Wide range of chemicals, pharmaeuticals and agrochemicals.

Sustainable change: Development of "Luviset"; a water-soluble polymer used in hair sprays.

Effect: Less organic solvents are required in hairsprays containing Luviset. This means reduced emissions of volatile organic compounds (VOC) to the atmosphere.

Click for details on BASF's greener hair spray



\Woman with hair arranged using Luviset hair spray

Water-soluble polymers mean more environmentally-friendly hair sprays.