Company name: BASF.
Products: Wide range of chemicals,
pharmaeuticals and agrochemicals.
Sustainable change: Development
of "Luviset"; a water-soluble polymer
used in hair sprays.
Effect: Less organic solvents
are required in hairsprays containing Luviset.
This means reduced emissions of volatile organic
compounds (VOC) to the atmosphere.
for details on BASF's greener hair spray
mean more environmentally-friendly hair